Cost of Building a Shopify Store in India 2026: Real INR Pricing

Indian D2C founders ask one question more than any other: how much does a Shopify store actually cost in India? The honest answer is anywhere from Rs. 4,100 to Rs. 6,63,700 depending on what you mean by 'store'. Here is the full pricing breakdown for 2026, in INR, with no padding.

The Rs. 4,100 to Rs. 8,200 starter tier: domain to launch in a day

At the lowest fixed-price tier, you can connect a custom domain, set up SSL, configure Razorpay and Stripe, and launch with the free Dawn theme — all in 4 to 6 hours for Rs. 8,200. Domain-only setup is Rs. 4,100.

This tier suits founders validating an idea, dropshippers testing a product, or experienced sellers replicating a known model. It is not the right tier for branded D2C launches that need to compete on visual identity.

The Rs. 24,900 to Rs. 49,700 design tier: looks like a real brand

For Rs. 24,900 to Rs. 49,700 you get a custom homepage redesign, product page redesign, and collection page redesign on top of Dawn. Schema-driven sections, mobile-first build, PageSpeed 85+ guarantee.

This is where most Indian D2C brands launch. The store looks intentional, you can edit everything from the Shopify theme editor, and you preserve speed.

The Rs. 1,07,800 Figma-to-Shopify tier: pixel-perfect from designs

If you have already invested in Figma designs (or want them designed first for Rs. 66,400), the Figma-to-Shopify build at Rs. 1,07,800 converts everything into a fully editable Shopify theme. Homepage, product, collection, cart, about, contact pages — all schema-driven.

This is the right tier when you need brand consistency at the level of Lenskart, Sleep Company, or Mamaearth. Below this you are using templates with brand colors swapped in.

The Rs. 2,90,200 custom-from-scratch tier

At this level you are building a fully custom theme with 20+ custom sections, design tokens, RTL support, and PageSpeed 90+. No template base. Best for Shopify Plus brands that need flexibility no off-the-shelf theme provides.

Recurring costs after launch

Shopify subscription: Rs. 2,000 to Rs. 24,900 per month depending on plan (Basic, Shopify, Advanced, Plus). Apps: typically Rs. 2,000 to Rs. 8,000 per month total. Domain: Rs. 800 to Rs. 1,500 per year. Email marketing (Klaviyo or Omnisend): Rs. 0 to Rs. 8,000 per month based on subscriber count.

Marketing is separate. Meta and Google ads management retainers are Rs. 33,200 per month each. Ad spend is paid to the platform directly.