The Challenge — A 6-year Magento store with 22,000 sarees
Pothys had a Magento 2 store with 22,000 saree SKUs, six years of order history, custom configurable products by colour/blouse-size, B2B wholesale customers with their own price lists, and 1,200+ ranking keywords they couldn't afford to lose. Migration day had to feel invisible to Google.
Pre-migration crawl & redirect map
We captured every single URL, current keyword ranking, and structured-data fingerprint. Built a 1:1 redirect map covering products, categories, blog posts, customer accounts, attachment URLs, and Magento's URL parameters. Nothing was left to guesswork.
Migration toolkit
Heavy-duty data tooling and a redirect strategy mature enough to ship 22K products without losing a ranking.
- Matrixify
- Shopify Plus
- Liquid
- Shopify Markets
- Klaviyo
- Search Console
- Screaming Frog
- Cloudflare
- Aramex
- GST-compliant invoicing
Migration weekend (Days 4–10)
Migrated configurable products to Shopify variants via metafield mapping. Moved 6 years of order history. Recreated B2B price lists using customer tags. Set up multi-currency for international saree buyers. Launched in a single overnight cutover with the old store kept warm as a rollback for 72 hours.
The migration was textbook. Every product, every customer, every order — moved cleanly with zero data loss and zero ranking lost. We didn't even have to brief our SEO agency.
— C. Pothys, Director, Pothys
Launch + monitor
Submitted new sitemap to Search Console. Monitored coverage report for 30 days post-launch. All 1,200+ ranking keywords retained or improved within 60 days. Online revenue stabilised at ₹91L/month by month 3.