The Challenge — Loyal customers, generic store
Momeaze had a loyal repeat-customer base but the store felt generic. No reviews displayed on PDPs, no loyalty programme, mobile design dated against newer maternity competitors. The brand identity wasn't translating into the digital experience.
Theme Redesign (Weeks 1–4)
Custom Figma-to-Shopify build with a maternity-friendly visual language: soft tones, large product photography with belly-shape inclusivity, accessible typography (16px minimum), and a navigation specifically tested with new and expectant mothers.
Design + retention stack
A premium Figma → Shopify build paired with apps that compound LTV instead of just chasing first-time conversion.
- Figma
- Liquid (custom sections)
- Loox (visual reviews)
- Smile.io (loyalty)
- ReConvert (post-purchase)
- Klaviyo
- Shopify Markets
Reviews + Loyalty (Weeks 5–8)
Imported 2,400 customer reviews into Loox with photo prompts on every post-purchase email. Set up Smile.io loyalty with VIP tiers (Bronze / Silver / Gold), birthday rewards, and bonus points for referrals.
The redesign felt like a different brand. Conversion rate more than doubled and customers actually want to come back. The loyalty programme alone is responsible for 40% of repeat orders now.
— Aakanksha Bhargava, Founder, Momeaze
Results
Mobile CVR: 1.1% → 2.6% (+136%).
Repeat purchase rate: +44% from loyalty.
AOV: +18% from upsells.
Photo reviews: 1,200 added in first 90 days.