The Challenge — Healthy traffic, broken conversion
The Mom Store had healthy paid + organic traffic, but mobile CVR was stuck at 0.6% — barely a third of category benchmark. Product pages had no reviews displayed, no urgency cues, no upsell strategy, and no scarcity signals for the high-LTV mom segment.
Theme + Reviews (Month 1)
Redesigned the product page with a sticky add-to-cart, trust badges, tabbed descriptions, and rich content blocks for ingredient lists and care instructions. Installed Judge.me, imported 4,000+ existing customer reviews, and set up review request emails timed to product delivery dates.
CRO toolkit
Reviews, urgency cues, upsells — and Hotjar to verify every change actually moved the needle.
- Judge.me
- Hotjar
- Klaviyo
- ReConvert (one-click upsells)
- Liquid sections
- Microsoft Clarity
- Google Optimize
Upsells + Email (Month 2)
Set up pre-purchase upsells ("add gift wrap for ₹49"), in-cart cross-sells, and post-purchase one-click upsells via ReConvert. Built 5 Klaviyo flows tailored to the high-LTV mom segment: welcome, abandoned cart, birthday discount, replenishment, and post-purchase tips.
Mobile conversion rate nearly tripled in 90 days. The product-page redesign alone paid for the project. We now treat reviews and upsells as table-stakes, not bonus features.
— Mohit Jain, Co-founder, The Mom Store
Results (90 days)
Mobile CVR: 0.6% → 1.7% (+183%).
AOV: +24% from upsells alone.
Email revenue: ₹4.2L/month from flows.
Review rate: 23% (up from 4%).