The Challenge — High repeat-buyers, no native app
Crossbeats had loyal customers buying repeatedly via email, but no native mobile app meant high friction for repeat buyers — every reorder required them to log in to the website, find the product again, and re-enter shipping. The team wanted a one-tap reorder flow and a push channel that wasn't subject to email deliverability.
App Setup (Week 1)
Configured Vajro app with full Crossbeats branding: splash screen, navigation, product cards, custom collection screens. Connected to Shopify for live product / inventory / pricing sync. Submitted to App Store and Play Store with proper review notes.
The mobile-app stack
A no-code app shell, branded properly, with push automation tied to Shopify customer events.
- Vajro
- Shopify
- Klaviyo (push)
- Apple App Store Connect
- Google Play Console
- Branch.io (deep links)
- Firebase Analytics
Push Flows (Week 2)
Set up 5 automated push flows: abandoned cart (3-message sequence over 24 hours), back-in-stock alerts, price-drop alerts on wishlist items, new-arrival announcements, and a welcome push for first-time app installers.
The app drove our repeat-purchase rate up 3.2×. Push notifications brought back customers we would have lost to email-deliverability issues. Our app users now have an LTV materially higher than web-only customers.
— Vivek Khanna, Marketing Lead, Crossbeats
Results (90 days)
App downloads: 18,500.
Repeat-purchase rate from app users: 3.2× higher than web.
Abandoned-cart push recovered 12% of lost carts.
App revenue share: 28% of total online revenue by month 3.